# MMA Model — Brand Partnership Media Kit

**2026 Edition** · Last updated 2026-04-17 · team@mmamodel.ai · [mmamodel.ai/partnerships](https://mmamodel.ai/partnerships)

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## 1 · One-line pitch

**We sit in front of MMA's research-stage buyers.** Our visitors study fight cards on desktop during pre-fight prep — the same cohort your brand already pays Meta and Instagram premium CPMs to reach. You get them natively on our Tier-A inventory, with full click-level attribution and a cost-per-qualified-click billing option no mass-fan MMA site can offer.

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## 2 · Audience at a glance

### Scale (trailing 12 months, Plausible)
| Metric | Value |
|---|---|
| Annual visitors | **20,751** |
| Annual page views | **100,163** |
| Pages per visitor | **4.83** (vs. ~2.5 niche-media average — higher = deeper reading) |
| Top single page | `/dashboard` — 4,700 visitors/yr |

### Quality signals

- **65% desktop / 35% mobile** — the inverse of most sports media (Sherdog, MMAFighting skew 70-80% mobile). Desktop = research session = higher purchase consideration (Baymard Institute: apparel desktop AOV 20-40% above mobile).
- **64% of referrals are search-intent** — 3,900 from Google, 486 from Bing, 240 from DuckDuckGo, 160 from ChatGPT. The rest are social and direct. Search-intent traffic converts at 5-10× the rate of social scroll-discovery (Baymard).
- **4.83 pages per visitor** — users move between the dashboard, event pages, and fight comparisons. This is study behavior, not browse behavior.

### Geography (converter buying-power mix)
| Country | Share | Why it matters |
|---|---|---|
| United States | 32% | Core DTC market for Venum, Onnit, Gorilla Mind, Bucked Up |
| Singapore | 15% | ONE Championship home market; Hayabusa/Manto growth region |
| China | 14% | Explosive BJJ + MMA gear growth; DTC fight-apparel early-stage |
| Canada | 4% | Hayabusa home market |
| Spain | 3% | EU gateway for Manto, Venum EU |

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## 3 · Inventory

### High-value pages (where your banner can run)

- **`/dashboard`** — 4,700 visitors/yr · authenticated repeat visitors studying analytics
- **`/`** — 2,200 visitors/yr · brand-awareness entry point
- **`/events` index** — 1,600 visitors/yr · card-browsing research
- **43 active event pages** — ~6,000 visitors/yr aggregate · `/events/{id}` for each upcoming and recent UFC card
- **577 fight comparison pages** — ~4,500 visitors/yr aggregate · `/fights/{id}` for every individual matchup, with full stat breakdowns
- **Evergreen credibility pages**: `/methodology` (our ML approach), `/about-mma-analytics` (who we are)

### Placement types
1. **Site-wide banner** (top or sticky footer)
2. **Dashboard widget** (authenticated-user home view)
3. **Event-page sidebar** (rotating with event fight card)
4. **Fight-page mid-content** (between stats table and result section)
5. **Sponsored content** (branded article, 90-day placement)
6. **Affiliate rev-share link** (banner + tracked discount code)

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## 4 · Packages + pricing

### Tier A — premium brand-lift retainer
Dashboard + homepage + events index banner.
Reach: ~8,500 visitors/yr across the 3 highest-traffic pages.
**$300–600 / month.**
_Starter offer: 30 days free in exchange for permission to publish a performance case study._

### Tier B — event contextual
Sidebar + mid-content on top 2-4 upcoming UFC event pages.
Reach: ~600-800 visitors per event during fight week.
**$100–200 / event** OR **$250–450 / month** for run-of-events (all upcoming cards).
_Starter offer: 50% off month 1._

### Tier C — long-tail run-of-network
Placement across all 577 fight comparison pages + archived events.
Reach: ~1,200 visitors/month aggregate.
**$200–400 / month.**
_Starter offer: free first card._

### Cost-per-qualified-click (CPQC) — our differentiating offer
You pay only when a visitor spends ≥30 seconds on the page before clicking your banner. This billing model is only possible on analytical content where session time is a genuine engagement signal. No scroll-through impressions billed.
**$0.75 – $2.25 per qualified click** (by tier).
_Monthly spend ceiling set by you. Starter: $0 setup, pay-only-as-clicks-come._

### Rev-share / affiliate-plus
Brand supplies product + a tracked discount code. We run a Tier-A or Tier-B banner for 30 days. We take a % of code-tracked sales — **anchored to your standard affiliate commission rate** (apparel 8-10%, supplements 15-20%). Zero cash outlay from the brand.

### Hybrid
Small retainer ($200-400/mo) + reduced rev-share (5-8%) + product supply. Best for mid-sized brands that want more commitment than pure affiliate without full flat-fee rates.

### Sponsored content
Branded article (fight breakdown, gear explainer, training methodology).
**$500–$1,800 flat** by length and research depth. Includes 90-day on-page placement + 1-3 social amplifications.

### Not currently selling
- **Newsletter**: our email program is being rebuilt. No newsletter slots sold until subscriber list rebuilt to ≥1,000 confirmed opt-ins. Contact us to be on the wait list.

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## 5 · ROAS context (for your media buyer)

### Industry benchmarks (2025-2026)
| Channel | Median ROAS (DTC apparel / supplement) |
|---|---|
| Meta (FB + IG) blended | 2.2× |
| TikTok | 1.4× apparel, up to 2.8× with UGC |
| Google Search | 4.5× |
| Instagram (apparel, top-quartile) | up to 8.83× |

Source: Trendtrack 2026, Triple Whale, Billo 2025.

### How we position against these benchmarks
- Flat-fee Tier-A is a **brand-lift retainer**, not a direct-response buy. We don't pretend it beats Google Search on ROAS at our current scale.
- **CPQC is our direct-response offer**: at $1.50/qualified click × 3% brand conversion × $150 AOV = ~3× ROAS — on par with Meta and well below Google Search headroom. Better than paid-social because the engagement signal is measured, not inferred.
- **Rev-share + affiliate-plus** is our zero-risk offer: the brand pays only on confirmed conversions tracked via unique discount code.

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## 6 · How deals work

### A typical starter sequence

1. **Intro call (15 min)** — we share deeper audience data, you share what you're trying to test
2. **Package selection** — pick from Tier A / B / C, CPQC, rev-share, or hybrid
3. **Creative + UTM setup** — banner asset + tracked affiliate link + unique discount code
4. **Launch** — placement goes live within 48 hours of final assets
5. **Weekly performance report** — every Monday: clicks, qualified clicks, top pages, top countries, code-use counts (from your affiliate platform)
6. **Day 30 review** — renewal decision based on performance vs. the ROAS math we ran together at intro

### Attribution we guarantee
- Every outbound is UTM-tagged: `utm_source=mmamodel&utm_medium={banner|cpqc|affiliate}&utm_campaign={brand}-{placement}-{yyyymm}`
- Click-level logging (time-on-page, country, referring page, user agent)
- Unique discount codes for rev-share deals (`MMAMODEL-{BRAND}` format)
- Methodology disclosure: impressions are modeled from page-level traffic × slot share-of-voice. Clicks are logged exactly.

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## 7 · Case studies slot

*Reserved for our first 3 partnership performance summaries. If you are one of the first 3, the case study becomes a co-marketing asset for your brand.*

*To be populated:*
- Brand 1 — 30-day pilot, {shape}, {result}
- Brand 2 — 30-day pilot, {shape}, {result}
- Brand 3 — 30-day pilot, {shape}, {result}

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## 8 · Why us, specifically

1. **Desktop-heavy analytical audience** — an inversion of the mobile-scroll combat-media default. Study behavior, not feed behavior.
2. **CPQC billing** — no other MMA site can price on engaged-read signal because no other MMA site has the page-type mix to support it.
3. **Geography that matches your growth markets** — US + Singapore + China + Canada + Spain = 68% of our traffic is in the highest-velocity combat-gear markets globally.
4. **Data-authority halo** — our 67.6% ML-model accuracy is referenced by our visitors as "smart money." Associated brands inherit that signal.
5. **AI search visibility** — we're already cited in ChatGPT answers (160 annual visitors from chatgpt.com). A compounding distribution channel most combat media ignore.
6. **Lock-in-before-scale pricing** — early partners get starter rates that won't survive the next 2-3× traffic cycle.

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## 9 · Compliance

- FTC-compliant affiliate disclosure on every placement
- Geo-gating on sportsbook inventory per jurisdiction
- Double opt-in for all email (when newsletter relaunches)
- No sale of user-level data to third parties

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## 10 · Start a conversation

Reply with a one-line note on your brand, a rough budget (or "no cash, product only"), and what you'd like to test.

**team@mmamodel.ai** · [mmamodel.ai/partnerships](https://mmamodel.ai/partnerships)

_Most starter offers cover month 1. Worst case you learn something; best case we become a line item in your 2026 plan._